Can you afford NOT to Maximize your Online Presence ???
There are only 2 question to ask yourself about your online marketing in this day and age
How much will it cost if I do this?
How much will it cost if I don’t do this?
As an SEO expert, there are a few things I believe an SEO company should stand for and a few they should not.
If you are going to run an SEO Firm or SEO agency right it has to start with the top person in charge.
What I mean by this is that you cannot trust anyone other than the person who is best suited to do the difficult tasks to do those difficult tasks. The problem with many big SEO Companies today is that they want to defer all the work offshore where they can get inexpensive outsourced labor to do the work while they collect all the financial rewards that come along with that.
But who is doing the oversight?
I am an independent SEO Consultant. All the really critical tasks at my company are done by me, the man who knows the score. Do I outsource certain jobs within my company? Yes, I do. But not the ones that are critical to your business’ success online. There are some things that can by outsourced and some that cannot.
Keyword research, data analysis, and other key functions are all done by me personally. Therefore you can count on someone having answers for you when you need them.
Search Engine Optimization is becoming a common practice in the online business world. If you are wondering why a business competitor of yours always seems to be outranking you in the search results you should start to suspect that he or she has hired an SEO practitioner to handle their business online.
A couple of questions you should ask a potential Search Engine Optimization company before you hire them.
1) How well are you ranking in your market?
This is critical. If an SEO company that claims to be able to rank you in your market cannot rank on their own, what hope do they have of helping you? Make sure their ranking claim is not some long tail keyword that no-one ever searches for….like “ best SEO and online marketing company in the nether regions of planet nowhere”. That’s an infamous SEO trick they use to confuse those with no knowledge. Ranking for a search term nobody ever looks up.
If they cannot rank for their “city SEO” “city SEO expert” or “city SEO company” I suggest looking elsewhere.
2) Do you do web design 1st and SEO 2nd?
This is a 2 pronged question. First off, if you do web design first and foremost and SEO how good can you possibly be at SEO? How many athletes do you know that are in the NHL and the NFL?
Secondly, if they rank for SEO in their market and do so by putting footer links in all their web design clients websites….( and this is what they all do) how are they to employ that tactic for you as an SEO client. Not going to happen. Trust me! So ask them what their plan is for you when their plan for themselves cannot be replicated?
Getting to the top of the search engine results is not an accident. If you were to spend a day as a fly on the wall in my office you would see what I see. A consistent pattern that bears that hallmarks of SEO in the data that crosses my computer screen.
Much of what we do is analyze the data of competitors websites and create strategies to “one-up” those competitors in the race to the top of page one. I simply believe that I do it better.
Why can we say this with confidence? Simple. The data tells us so. If someone is able to see the flaws in the work of others then that person should be competent to do it better. Yes or no? This is not a boastful statement but one of straight forward confidence and competence. We simply refuse to lose and that is the kind of attitude you should have in business too in my humble opinion.
If you are “ refuse to lose” type of business owner, then let’s work together on a custom made strategy to take you to the top of the S.E.R.P.’s today.