First A Few Words From Our Clients
Brian Rutherford didn't have much to say in his Google review but this is what he said to me privately.
"Bringing you onboard my Web Design Business is the best decision I have made since I started "
Despite some difficult setbacks with some technical issues with my website, Tom was able to get me some top rankings for national and local keyword searches. Great job.
I have been involved in SEO myself for a few years now so I know SEO talent when I see it. Tom at Green Genie is one of the best in Toronto if not in Canada. The REAL value he added has been to my coaching and workshop business. His guidance and direction have moved me to the top of several ratings.
We initially tried doing our own SEO work. We quickly realized we were in over our heads. Since hiring Green Genie our local business has at least doubled and then some. We signed on for a second campaign to improve our national searches about 3 months ago and are really starting to notice an increase in calls and traffic to our site from people beyond our local region. Can't wait to see what the future brings with this company doing our online marketing. 6 stars would be better!
We recommend WordPress for all of our clients.
If you are not currently operating on the WordPress content management system then we can still get the job done. We just feel that WordPress has the most potential search engine optimization power and utility. If you would like to find out more about why and possibly have your website converted to Wordpress. Talk to us. We have top-notch professionals that can convert your site to Wordpress for a reasonable price in a quick time frame.
Build It Once, Build it to Last!
It is critical that you get your Buffalo Search Engine Optimization done right the first time. It's much more difficult, if not impossible in some cases, to fix problems once they occur. Not to mention that even if they are fixable it will set you back a great deal time wise. The technique for fixing problems is also best left to specialts in the field and these folks are some of the highest paid in our industry.
Your Toledo SEO Company Will Do These Things for You
You are getting fed up with your slow business. You are confident that your products are valuable and useful for your customers but you are still not getting your expected success.
You choose to invest in SEO and prioritize online marketing. After you have done the initial improvements on your own, you realize you got the budget but you lack the time to allot for internet marketing.
You have to run your business, after all.
Until you grow your business, and got the financial ability to hire several marketers, you will need to try and navigate the online marketing arena yourself or work with a Toledo SEO company.
You undergo the process of selection of selecting a Toledo SEO agency and you found one you can work with.
After the service contract gets signed, what can you expect now?
You want to ensure that you made the best decision in your selected Toledo SEO expert.
It is a must to keep an eye out for the level of commitment your SEO company gives your business. Every SEO firm will have a different approach in your situation and it is a must to know what they are doing during the whole process.
It takes time before you notice and see positive results in your SEO efforts. It is even said that on the average, it can take 4 to 12 months for any type of improvements in your site to start having any effects on your search engine results.
If you begin to see better than average results in a span of 1 to 3 months, you have to know if this is because your industry lacks competition or your company uses questionable ways to create fast yet unsustainable results. When you need for more than a year to see the results, on the other hand, you have to take notice and check what the SEO company is doing.
The Introductory Meeting
Once you have decided on the Toledo SEO company to oversee the online marketing activities of your business, you must have an introductory meeting either via video, conference call, or in person. During this meeting, you will get introduced to the team and your account manager. They will use the chance to ask you some questions regarding your business and your SEO and marketing goals. They will list down their processes and tell you their pricing. Also, they will mention what you can expect when you work with them.
When you are just like most businesses owners, the knowledge you have on SEO and how a Toledo SEO agency operates will be limited or may even be off the mark. Once the company tells you the things you can expect from them, you have to ensure that they are aware of your expectations of them. Allow them to explain things you don’t understand such as billing cycles and time allotment.
It is also a must to take note that the sales people you worked with in the past were probably giving you likely strategies and generalities. After the team gets a chance to have a closer inspection of your site, they might have some different strategies and suggestions.
The initial meeting is the best time for reconciling differences between the initial suggestion of the sales rep and what the specialist has identified to be the ideal solution.
It is also when you can ask some questions or express concerns that crossed your mind. Be sure you arrive at the meeting with the list of these things and ensure that they can answer all of them.
Initial Site SEO Audit
If an SEO audit wasn’t done for your site during the process of choosing a Toledo SEO company, the very first thing that a topnotch SEO agency will do is perform an initial website audit.
When you got an account in Google Analytics, your newly hired Toledo SEO agency will require limited access to your dashboard and reports. The SEO company also likely got additional programs and tools that will diagnose your website’s SEO health.
The turnaround time for site SEO audit is dependent on the complexity and size of the website. Sites with numerous pages, for example, will take much longer compared to websites with only a few pages.
Someone from the SEO team will get in touch with you to discuss the audit’s results. This person is the one who will directly manage your account. They will clearly explain their suggestions, observations, and concrete steps that will be taken next.
Interactive calls will be better here. Your account manager will either have a conference call with your team or walk you through screen share of what is discussed and how the suggestions are implemented.
Depending of the kind of contract you have with the Toledo SEO company, you will either get an email with this report and the notes of the account manager and step by step instructions for implementing these changes. Or, if your team has more access to the website, they can also implement such changes on your behalf. The audit will serve as the basis for the timeline of the work they will do for you.
Regular Check-ins and Communications a
A reliable, reputable, and good Toledo SEO expert will never bombard you with their list of to-dos according to their findings during the website audit. The account manager must also be available all the time to answer your questions.
You must expect regular reports for you to know how everything is going. They will ensure that you stay on the loop through being transparent about their activities and strategies.
During the course of the contract, the account manager will tell you changes or things that don’t look right. They will also work with their own team for troubleshooting and fixing any problems that may arise.
The Bottom Line
You will know you made the best choice if your Toledo SEO company willingly speaks with you about their strategies, performs a comprehensive audit to create a baseline for your SEO campaign, and sustain ongoing communication during your contract.expert
WHAT IS SEO?
Honestly , does any business person really care about the technical definition of, or the strategies needed to implement an effective Search Engine Optimization campaign? If you do, then that’s great, we can talk more about that.
For now, let’s talk about what it can achieve for your business!
WHAT CAN SEO DO FOR ME?
SEO, over a relatively short period of time, can help your website get to page one of Google. 90% of the clicks to websites come from visitors to Page 1 !
30% of those come from the first entry on page 1
WHAT IF I AM ALREADY ON PAGE 1?
That’s great. But for what keyword(s)?
You could very well be ranking on page 1 for your name but that is a given. You need to rank for the more competitive keywords because they are the words and phrases that people are, by nature, typing into Google to find a product or service such as yours.
TELL ME MORE ABOUT KEYWORDS
Keywords are like individual phonebooks. In the tradition phone book you had a ranking based on your name. With a company name like “AAAAA Abattoir ” you would likely be the first listing on page 1. ” Zekes Slaughter-house” would be much harder to find! Keywords have far less limitations.
Let’s say you were a hypnotherapist. People may type in “hypnotherapist” to seek you out. The results for that search would constitute a virtual phonebook that Google would assemble for the searcher.
But “hypnotherapist in Phoenix” or “hypnotist” or “hypnotherapy for smoking” would create their own individual “Virtual Phonebook” pages with very different results for those doing the search!
OK SO HOW DOES THIS CONVERT TO $$$?
Simple…. People search…. You show up in that search on page 1…. People contact you. …More contacts + more sales = “GET THE GREEN $$$”
BUT…..You need to show up on page 1…and not just for one keyword
HOW MANY KEYWORDS SHOULD I RANK FOR?
That depends on your budget, your type of business, your personal objectives and many other factors.
There could be just a few keywords that make all the difference to your situation and there could be hundred
IS SEO MY ONLY OPTION TO SHOW UP ON PAGE 1?
No , you could pay for ads that may or may not put you on page one all of the time. It depends on the competition for keywords again. If your competitors are paying a higher price per click you fall lower in the rotation on page 1.
The costs can get very high in competitive markets.
HOW HIGH CAN ADWORDS COSTS GET?
Depends on how high of a budget you have.
I know a plumbing company that spends $70,000 per month!
It’s possible that a strong SEO campaign could achieve similar results for a fraction of the cost with more sustainable results!