There are SEO companies that promise results at very low cost. Honestly, as a mature business owner do you really believe that a $10 SEO package can help you acquire new customers. The fact of the matter is this; SEO is not something to be trifled with. While on one hand, it can achieve spectacular results in term of making your company visible to people who are searching for the type of product or service, done improperly it can do irreparable harm to your web domain.

Do you really want to trust this task to someone for $10, Or $100 or maybe even $1000? Let’s be realistic. If you are a real business owner with any experience at all you know as well as I do that you get what you pay for in terms of results in most cases. Yes, you can definitely pay too much for an online marketing campaign. But paying too little is probably not the answer either. And deep down you already know this.

Search Engine Optimization, despite all its mystique, is nothing more and nothing less than a unique form of advertising. and good advertising does not cost you money, it makes you money. Right? Or at least that’s the idea.

It may very well be for certain types of business. It’s all about return on investment….right? If you had a machine that you could put a dollar into and be guaranteed to get $2 back every time, you would back a truck full of money up to that machine and spend all day there. Right or wrong? I know I would!

If PPC were that easy everyone would be doing it and be richer for it. The fact of the matter is, that Pay Per Click is a very good fit for certain business types and some people have mastered it to a point where they literally have a machine they can put a dollar into and get two dollars back. However, these people did not just fall into this strategy effortlessly.

It takes time and a willingness to test many variations of ad copy, photos, video, colors and a mountain of different ideas to come up with a successful PPC campaign.

Serious business people know there is no free lunch. Pay Per Click is a serious endeavor and takes a serious commitment of time and resources. Nothing wrong with that of course, nothing worthwhile is easy or cheap. This ad strategy requires a serious budget, a willingness to go the distance, and an acceptance that ultimately you may fail under the realization that your competition has deeper pockets than you do or that your business model is not a proper fit for Pay Per Click.

There is no “ one size fits all “ type of marketing for any company.  This is something we stress when we ask business owners to fill out our Discovery Form located at the bottom of our website. We need to understand your company better to ascertain if Search Engine Optimization is a proper fit for you.

Let’s cut to the chase. My business, for the most part, is a one-man operation. I do employ the help of others in my field when necessary to get something done that can be more effectively managed by a fellow colleague. I also use online outsources when a task is simple, repetitive and time-consuming. My time is better spent on how to get you results.

I don’t have the luxury of allowing my reputation by taking on a client that I know I cannot rank in the search engines. Of all people, I know all too well the damage that can be done by getting a bad review about my company for providing poor results for a client.Therefore, I am committed to helping you at all cost. Once I have thoroughly reviewed your company profile, rest assured, I won’t hesitate to tell you that SEO is a bad choice for you if that is my belief.

My future as an SEO is very dependant upon getting you great results. And I want you to succeed for your benefit and my own. Your positive testimonial is my greatest asset. Now, all that being said PPC may be a very good way to fill in the gap in time while SEO campaigns get their results.

Which brings us to….

It’s just not true!

SEO is reliant on an understanding of how search engines function. So let’s talk about that. And more specifically, let’s talk about Google since they are responsible for 70% or the search results on the web. Google employs little computer programs we call Bots. These bots go out and look at the linking relationships between various websites. They also look at the use of language that exists on those websites and the relationship of various words that exist on those sites and try to come to conclusions about those relationships.

why? Well, first and foremost, because a computer Bot cannot see what a human can see, yet it is humans Google is trying to serve. They try to serve us by delivering the proper results we are looking for when we type something into the search bar on our computer. The reason: they want the user experience to be a good one. They want people to be able to find what they are after in the most efficient manner possible. Why? To sell businesses on paying for ads.

If people abandon Google for one of the other search engines, they lose ad revenue. Google measures everything about the user experience online. They measure how many people visit a site, they measure where they go on the site by following the movement of your mouse cursor ( yeah, believe it or not, they actually really do that).

They track how long you stay on the site, they track what else you link to if you link out to something from that site, and so on and so forth. This data goes into their computer algorithm and helps them to decide what websites are most relevant through popularity. Why am I telling you all of this? Well, to dispel the myth that SEO can perform miracles in record time like we started out to say.

It takes time for a website to build the criteria necessary for Google to favor them in this system of calculations. Does it take years? No! But it does take months and sometimes many months. The benefit to this approach is that once the system recognizes your website as relevant and significant for a particular search term, that relevance has staying power for a much longer period of time than any other form of online advertising campaign available.

Any other form of online advertising requires a constant input of capital to sustain it. Now, is a first page, first position search result a permanent fixture once you have arrived there. Of course not. Relevance needs to maintained once earned.

However, the calculations Google make to determine the validity of a top search result are not arbitrary and are not arrived at without many different criteria coming to bear. For this reason, a top ranking once achieved is not easily taken away and therefore, with a bit of careful maintenance can be a relatively secure position compared to any available alternatives.

I promised at the beginning of this audio that I would tell you what it is that we do. So here goes. We get you ranked on the first page of the search engines where all the action is. How do we do that? well, that is proprietary information that has been hard earned over many years. And for this reason, I do not share techniques and strategies with anyone.

However, what I do share with my clients is a steady stream of updates so that you can stay informed of progress every step of the way.

In closing, if anything that I have shared with you has piqued your interest then it is time we get to know each other better. To do this, you can find the Discovery Form in the navigation section and at the bottom of this website. Please take the time to fill it out thoroughly and I will get back to you with a video synopsis of your business within 48-72 hours.

Thanks for your time and have a great and productive business day.