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Video-marketing as a Tool to get more Customers

Nowadays, different worldwide processes are in constant motion, everything flows and everything changes; the goods and service markets is growing and is transforming commerce practices all around the world, the global economy is constantly pushing both consumers and sellers to be more flexible and versatile.

We are within a phenomenon where people’s behavior emerges from a continuous process change, where everything is converted to informational and to be included in this dynamic, companies need to adopt a virtual culture and network communications.

In this context, where there is a constant flow of information, technology is key to being competitive, but is not enough, to achieve success, sell more and acquire more customers, companies need to provide consumers a bonus endowed with special characteristics, so that the buying and selling experience can be better enjoyed around the world.

The questions that arise here are: How to achieve an extraordinary value in the product and become more competitive in the global market? What toolset does a company need to self-sustain, achieve victory and generate high-profit margins in this fluctuating economy?

The answer lies in using video as a market strategy. The starting point of Video-marketing consists of understanding the current dynamics of the economy, where people are constantly bombarded by information arriving from many different sources and forms, generating minds that are continuously in a state of alert. Under these circumstances where the brain is constantly over-stimulated, this tool comprises attention as a finite resource, which appeals to capture the consumer’s attention in a practical, entertaining and innovative way. Video can also enhance SEO.

Taking into consideration that we are in an immediacy era, where everything must be done right away and all services must shorten times and distances, Video-marketing is able to achieve a consumer’s focalized attention in intervals of time ranging from 5 to 10 minutes, thus achieving a long-lasting memory of the product.

On the other hand, the practicality factor influences Video, because, thanks to it, the consumer has a clear idea of the product which will help to fine-tune the purchase decision.

Regarding the use of creativity, Video breaks rigid schemes of old advertising patterns by using sequences of images, texts, sounds, and diagrams, capturing the consumer’s attention while making his experience entertaining.

Seeing from a different angle, to be able to achieve long-term goals, is not enough that the consumer has the product in mind, but also a profound connexion between the buyer, the product, and the seller; for this, Video marketing also uses the consumer’s subjective experience based on wishes, pleasures, and well-being, in addition to leaving a mark in the consumer based on feelings and emotions that are evident at the time of purchase.

The use of video in marketing generates a wider range of unusual stimuli in consumers through the use of images, they produce deeper emotions increasing neurological connections in the consumer’s brain, plus, one of the primary objectives of video marketing is to establish a link between the product and the consumer. At a first instance, this link is achieved through entertainment that is, generate empathy with consumers’ day to day feelings.

Purchasing decisions become easier for the consumer through Video marketing because the content is so much easier to assimilate with a sequence of images, in addition, it quickly approaches the immediate satisfaction of the consumer’s desire because in the video, the time needed to establish a strong bond with the product is reduced and the satisfaction of a desire is instantly achieved.

Finally, Video has the potential to permeate social networks quickly and effectively, this means that the product will be in the constant flow, will reach large audiences thanks to the multiple connections that each individual has with the product. In addition, thanks to its informality, the content will be approached in different scenarios by different individuals, it will be part of the daily life of people, it will not have privileged access and the information will remain genuine as the way the video is shared is instantaneous without going through a process of planned interactions.

To be able to match today’s worldwide demands, Video is the best tool that allows companies achieve better brand recognition and the content they want to sell will be on consumers’ top of mind, it will generate better client retention and by providing some type of entertainment, it will achieve a long-lasting memory and an impact on the consumer’s purchase decision making.

By Catalina Ramirez