Your Toledo SEO Company Will Do These Things for You

You are getting fed up with your slow business. You are confident that your products are valuable and useful for your customers but you are still not getting your expected success.

You choose to invest in SEO and prioritize online marketing. After you have done the initial improvements on your own, you realize you got the budget but you lack the time to allot for internet marketing.

You have to run your business, after all.

Until you grow your business, and got the financial ability to hire several marketers, you will need to try and navigate the online marketing arena yourself or work with a Toledo SEO company.

You undergo the process of selection of selecting a Toledo SEO agency and you found one you can work with.

After the service contract gets signed, what can you expect now?

You want to ensure that you made the best decision in your selected Toledo SEO expert.

It is a must to keep an eye out for the level of commitment your SEO company gives your business. Every SEO firm will have a different approach in your situation and it is a must to know what they are doing during the whole process.

It takes time before you notice and see positive results in your SEO efforts. It is even said that on the average, it can take 4 to 12 months for any type of improvements in your site to start having any effects on your search engine results.

If you begin to see better than average results in a span of 1 to 3 months, you have to know if this is because your industry lacks competition or your company uses questionable ways to create fast yet unsustainable results. When you need for more than a year to see the results, on the other hand, you have to take notice and check what the SEO company is doing.

The Introductory Meeting

Once you have decided on the Toledo SEO company to oversee the online marketing activities of your business, you must have an introductory meeting either via video, conference call, or in person. During this meeting, you will get introduced to the team and your account manager. They will use the chance to ask you some questions regarding your business and your SEO and marketing goals. They will list down their processes and tell you their pricing. Also, they will mention what you can expect when you work with them.

When you are just like most businesses owners, the knowledge you have on SEO and how a Toledo SEO agency operates will be limited or may even be off the mark. Once the company tells you the things you can expect from them, you have to ensure that they are aware of your expectations of them. Allow them to explain things you don’t understand such as billing cycles and time allotment.

It is also a must to take note that the sales people you worked with in the past were probably giving you likely strategies and generalities. After the team gets a chance to have a closer inspection of your site, they might have some different strategies and suggestions.

The initial meeting is the best time for reconciling differences between the initial suggestion of the sales rep and what the specialist has identified to be the ideal solution.

It is also when you can ask some questions or express concerns that crossed your mind. Be sure you arrive at the meeting with the list of these things and ensure that they can answer all of them.

Initial Site SEO Audit

If an SEO audit wasn’t done for your site during the process of choosing a Toledo SEO company, the very first thing that a topnotch SEO agency will do is perform an initial website audit.

When you got an account in Google Analytics, your newly hired Toledo SEO agency will require limited access to your dashboard and reports. The SEO company also likely got additional programs and tools that will diagnose your website’s SEO health.

The turnaround time for site SEO audit is dependent on the complexity and size of the website. Sites with numerous pages, for example, will take much longer compared to websites with only a few pages.

Someone from the SEO team will get in touch with you to discuss the audit’s results. This person is the one who will directly manage your account. They will clearly explain their suggestions, observations, and concrete steps that will be taken next. 

Interactive calls will be better here. Your account manager will either have a conference call with your team or walk you through screen share of what is discussed and how the suggestions are implemented.

Depending of the kind of contract you have with the Toledo SEO company, you will either get an email with this report and the notes of the account manager and step by step instructions for implementing these changes. Or, if your team has more access to the website, they can also implement such changes on your behalf. The audit will serve as the basis for the timeline of the work they will do for you.

Regular Check-ins and Communications a

A reliable, reputable, and good Toledo SEO expert will never bombard you with their list of to-dos according to their findings during the website audit. The account manager must also be available all the time to answer your questions.

You must expect regular reports for you to know how everything is going. They will ensure that you stay on the loop through being transparent about their activities and strategies.

During the course of the contract, the account manager will tell you changes or things that don’t look right. They will also work with their own team for troubleshooting and fixing any problems that may arise.

The Bottom Line

You will know you made the best choice if your Toledo SEO company willingly speaks with you about their strategies, performs a comprehensive audit to create a baseline for your SEO campaign, and sustain ongoing communication during your contract.expert