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Proposal
This is a typical “Scope of Work” list I perform as a generic base on all sites. Click here to view
In your particular situation, I see the solution as follows
- Brand new site with no domain age.
- No links
- No citations
- Some sense of urgency about getting exposure due to current crisis
Positive notes
A great domain name for the purpose.
Solutions and course of action
- Build 200-300 “foundational links “
- Build out local Citations
- Immediately begin building some links with more power from my outreach sources.
- Link speed should be 5-8 links per month depending on the budget we agree upon.
Reporting
- I will track up to 40 keywords depending on the budget.
- Tracking of keywords will be provided to you from Pro Rank Tracker software via an automated report. You may choose daily, weekly or monthly reporting.
- We will mark up specific data on the site through Google Tag Manager and track a number of different “Events” in Google Analytics. ( Which events……to be determined as I get more familiar with the site’s inner workings. Some examples of tracked items will be clickable phone numbers, clickable emails, PDF downloads if applicable.
- I will set up a portal for you to be able to log in a see this data any time you want. ( Month 2) Of course, you can also look at Google Analytics as well.
- I have found that one way I like to do reporting is when we hit a “milestone”. I most often do these at random when I find a positive event and they are usually done as a short video walkthrough. ( It’s a bit more novel than the usual boring charts and graphs)
Suggested action plan and budget
1) Google Pay Per Click
$1000 per month with management fee in ( $600 ad spend + $400 management fee )
2) Facebook Pay Per Click
$1000 per month with management fee in ( $600 ad spend + $400 management fee )
3) SEO @ $750 per month for 12 months.
$1000 per month if not in combination with both PPC campaigns.
