This is a private page and not available on the web.
This is a typical “Scope of Work” list I perform as a generic base on all sites. Click here to view
In your particular situation, I see the following weak spots.
- Not enough relevant links
- No links with any real power
- Page titles not in-line with the best search phrases (keywords) for your industry
- Under optimized anchor text profile
- Not enough word content on the main page
Domain age a positive factor
Plenty of brand and URL anchors ( Google likes those )
Solutions and course of action
- Build 200-300 “foundational links “. The strategy here is to use links from sources that allow us to get ” keyword relevance ” in the URl’s or titles of the source. These are all high-quality links ( This is the one task I outsource. Primarily because the fellow that does the work has the best team in the industry and this is an exclusive, private outsourcing, available only within our paid networking group. ) (These links include many of the top Web 2.0 sites on the internet. Weebly, Jimdosite, Worpress.com and Strikingly to name a few.)
- We do a scan of your current citations and build up to 50 more and avoid duplication. Citations are critical to maps ranking but also add a nice mix of nofollow links from high authority, trusted sites to add to a balanced link profile. ( Since you are not a location, the latter being more relevant to the reasoning for these links.)
- Immediately begin building some links with more power from my outreach sources. ( No need to wait to build a link base, since you already have 100 Referring domains, we don’t need to wait)
- Link speed should be 7-10 links per month for a $2000 a month budget. ( Exception will be month one which will be 4-6 links due to additional startup costs ( Foundation links)
- Begin immediately making decisions about title and meta changes for each page starting with the pages that have keywords with a combination of the highest search volume and/or happen to be the closest to a top 5 ranking currently.
- Start a small budget Adwords campaign $600-$700 per month. ( Plus management fee ) ( Modified broad match keyword targeting to do “discovery”)
- Rinse and repeat! ( This is generally all that it takes to get the job done if done correctly and we will do it correctly!)
- I will track up to 40 keywords depending on the budget.
- Tracking of keywords will be provided to you from Pro Rank Tracker software via an automated report. You may choose daily, weekly or monthly reporting.
- We will mark up specific data on the site through Google Tag Manager and track a number of different “Events” in Google Analytics. ( Which events……to be determined as I get more familiar with the site’s inner workings. Some examples of tracked items will be clickable phone #’s, clickable emails, PDF downloads if applicable.
- I will set up a portal for you to be able to log in a see this data any time you want. ( Month 2) Of course, you can also look in Google Analytics as well.
- I have found that one way I like to do reporting is when we hit a “milestone”. I most often do these at random when I find a positive event and they are usually done as a short video walkthrough. ( It’s a bit more novel than the usual boring charts and graphs)
- I don’t show link reports. It requires too much explanation that people aren’t really qualified to understand anyway.
- What I will show is a screenshot of your basic metrics in Ahrefs like the one above below ( Once a month)
SEO @ $2000 per month for 10 months. Normally my low-end minimum for large city-based sites is typical $2000 a month. It’s just hard to dominate without that type of budget. It’s one thing to take a #5 position but a #1 has 10 times the traffic.
However, we are also doing AdWords so ………
The Adwords is normally a $500 setup fee and my minimum management fee monthly is $200 regardless of the ad spend. ( Paid in advance once the account is set up)
If you start at $2000 a month I will wave the Adwords set-up fee.
AdWords spend will be Approx $1000 month – $700 ad spend | $300 management fee
The “out the door” costs will be as follows
$2000 a month for SEO + HST
$700 a month in Adwords spend + HST
( Some minor variation in ad cost due to the way the platform works)
$300 a month Google Ads management + HST
$3000 a month + HST